A summer campaign developed for Ekici Cheese, translating everyday consumption moments into a playful and colourful visual world.
The project focused on building a character-driven illustration system that connects the product with seasonal habits and lifestyle scenarios.
The project focused on building a character-driven illustration system that connects the product with seasonal habits and lifestyle scenarios.
Highlights
Created a cohesive, illustration-based campaign world inspired by real consumer moments
Designed 10+ custom characters reflecting different usage scenarios and audiences
Developed key visuals, social content, and campaign assets across multiple formats
Built a strong art direction linking the product with summer lifestyle narratives
Produced editorial designs, story formats, and promotional materials
Designed an informative brochure concept to enhance customer engagement at the point of sale
