For Platform 64, it was a pleasure to work with our clients Kassa and QNB Finansbank. We created short animation videos and colourful young characters for Turkey's first expense-sharing app, Kassa App.
Kassa wanted to reach young people who needed a quick and convenient way to distribute their shared expenses with friends.
We chose bright colours since the Kassa app is young, dynamic and vibrant, just like its users, and we created 20 different personas showcasing how Kassa could be used, whether it's the cook of the house entering the flat's food expenses or the avid organiser who books a holiday for the entire friend group.
We adapted our designs and animations according to the platforms Kassa wanted to present them on. This included optimising the videos and images for Instagram, Facebook, YouTube, Twitter, the website, and Email.
Video 01
Video 02
Video 3
