I led and delivered a nationwide project across the UK, visiting over 50 Wall’s ice cream sales points to document and archive bespoke brand applications throughout the year.
The aim was to create a refined and professional visual archive of Wall’s bespoke implementations, culminating in a year-end presentation for board members.
I managed the full process from planning to execution, including travel coordination, production, and final delivery.
Scope of work:
• Editorial photography
• Product photography
• Drone photography
• Catalogue design and layout
• Cover design and custom icon set (hand-drawn)
•Visual mapping of Wall’s locations
The result was a cohesive and visually engaging catalogue that elevated the presentation of Wall’s retail presence.
Cover Illustration
Illustrations for Locations
Map Illustrations
Photos
Stamps
