I managed and photographed a nationwide project across the UK, visiting over 50 Wall’s ice cream sales points to document and archive bespoke brand applications throughout the year.
The objective was to create a refined and high-quality visual archive of Wall’s bespoke retail implementations, combining editorial, product, and drone photography to capture each location with clarity and consistency.
I managed the full process end-to-end, from planning and travel coordination to production and final delivery, ensuring a cohesive and scalable output across all materials.
The project culminated in a carefully crafted catalogue and visual presentation, designed to communicate the brand’s retail presence at a board level.
Scope of Work
Editorial photography
Product photography
Drone photography
Catalogue design and layout
Illustration-based cover design
Custom hand-drawn icon set
Visual mapping of Wall’s locations
Outcome
The result was a cohesive and visually engaging catalogue that elevated the presentation of Wall’s retail ecosystem and was delivered for board-level review.
Cover Illustration
Illustrations for Locations
Map Illustrations
Photos
Stamps
