A branding and product design project for Muğla Metropolitan Municipality, creating a multi-purpose city card—similar to London’s Oyster—designed to support public transport and daily urban life.
The visual identity was built around a custom illustration system inspired by the distinctive characteristics of Muğla’s 13 districts, translating local culture, nature, and landmarks into a cohesive and recognisable design language.
The result is a functional yet expressive card design that reflects the identity of one of Turkey’s leading tourism destinations.
Highlights
Designed a multi-purpose city card (Oyster-equivalent) for Muğla
Developed a full branding identity for the card system
Created a custom illustration and icon set based on 13 districts
Translated local elements into scalable visual assets
Delivered a cohesive and recognisable design language
Managed the project from concept to final design delivery
